New Lidl Kitchen

Lidl kitchen

The Lidl Kitchen concept has brought a new, never-before-seen approach to the marketing of retail chains to the cooking show market.

Years have confirmed that such a form of communication is effective and attractive to the audience, as a result of which various alternations from competitors arise.

As the market leader, Lidl must be one step ahead of the rest. We have known the current format of Lidl Kitchen with slight variations for more than five years.

In the following presentation, we will introduce you to the New Lidl Kitchen – a format that is not only about recipes, but especially about experiences.

The aim of the new concept is to enrich the current one with an experiential dimension and try to make the most of both senses that contemporary media can transmit – sight and hearing.

Instead of the current standardized production, the New Lidl Kitchen will be enriched with dynamic elements with individual production preparation that will captivate the senses of viewers.

The sound of a crispy crust of freshly baked bread, a slow-motion close-up of bubbling caramel, a playful composition of waffles, along which maple syrup slowly flows.

By changing the original format, we can introduce viewers to a new experiential form of cooking in the Lidl Kitchen.

Video

From the point of view of the image, the main goal is to hit the eye as a sense, even while maintaining the format of the cooking session.

The content part of the part will be preserved, filmed from 4-5 angles. However, the efficiency of the production processes of our staff allows us to focus attention on previously overlooked details.

In each recipe, specially processed scenes are selected for additional shots, the aim of which will be to captivate the viewer's eye.

We created the showreel you see on the right as a demonstration of the procedures and techniques with which we would like to enrich the image side of the New Lidl Kitchen.

Audio

Innovating current sound processing is one of our priorities.

In addition to the new soundtrack, we would like to enrich the New Lidl Kitchen with authentic sounds of individual dishes / foods and cooking processes.

Unobtrusive sounds that may have been overlooked until now are heard in such a way that they can impress the viewer's sensations and authentically draw him into the cooking process.

Photo

The environment of our studio provides a wide space for the production of product photos included in the price of the video directly during filming.

From each filming we will offer you a rich package of photos adapted for use on various types of communication channels – social networks, print media or advertisements.

In addition to the usual product photos, we will also offer special treatments such as stop-motion animations, cinemagraphs, carousel recipes for posts on social networks, etc.

Innovation

The creative and innovative workmanship allows us to make more use of the potential of Lidl Kitchen to promote the products themselves used in recipe preparation – be it raw materials or kitchen utensils. An example is interactive elements appearing in relevant passages in Youtube videos that link to external URLs. In practice, they can refer, for example, to specific products on the Lidl website, or insert them into the shopping list after clicking through. We propose to connect these elements with a smart application that we can provide for Lidl for the purpose of sales promotion, reducing waiting times at checkout and increasing customer comfort

Techniques

We want to enrich the format of the New Lidl Kitchen with interesting cooking techniques, used in both traditional and modern cuisine.

These will be able to be learned by the viewer, further underlining the educational nature of the show. Such a culinary technique will be demonstrated at the beginning of the episode or a short cut, and then used in the recipe itself.

This offers the possibility of creating a separate "Techniques" subpage, thereby expanding the usable content.

Seasonality

Seasonal eating is natural for the human body, which we would also like to bring to the New Lidl Kitchen and thus enrich its content circuits.

In this way, we will achieve content that is always up-to-date and interesting to the viewer.

Thus, the viewer will learn what recipes are worth cooking during Easter or Christmas, how the fruits harvested at the end of summer are cooked, and so on.

Thematic

We would also like to expand the content structure of the New Lidl Kitchen with thematic areas, which are popular today, and thus ensure that the session is interesting to a wider audience. Zero Waste, Fit recipes or Baby food.

These are all topics that will attract the attention of a specific viewer and thus ensure the diversity of the audience.

We can strengthen the marketing potential by appropriately selecting influencers on individual topics, e.g. Zerowastesk, Valihora, or Food Therapy.

Offered
services

Video package

Marcel's video – 3-4 versions – TV, Slovak and Czech YouTube versions, a separate video with cooking equipment usable on YouTube and the Lidl Kitchen website.

Veronika's video – 2-3 versions – TV, YouTube version according to brief and a separate video with confectionery equipment usable on YouTube and the Lidl Kitchen website.

Video confectionery and cooking techniques can be included in the TV version (TV editing and YouTube versions in the case of using confectionery and cooking techniques will not be identical).

Photo package

3 photos according to the brief and an additional package of visuals with different types of photos according to the type of recipe (stop-motion animation, cinemagraph, carousel recipe, etc.)

The production of the photo will take place during filming, reducing the total cost of raw materials and assistant chefs. The image photo will also be taken on the filming day, reducing the overall production price.

Lidl Kitchen Studios

Spaces

Cuisine

Spaces

Cuisine

Crew

Our studio has had the same staff since its foundation. This ensures that we have coherence, stability and the right dynamics at work. Our staff with its own technology can ensure higher quality and quantity of outputs even with a lower number of people, while maintaining all the requirements for operating cameras, editing and sound system.

Additional services

Advertising spots

During the filming of individual parts of the Lidl Kitchen, we can also prepare advertising TV spots in our premises with promotional products used in the recipe.

Competitive miniseries

As part of the extension of the Lidl Kitchen concept, we propose to prepare a competition for loyal customers, which would be attended by up to 10 applicants, who would be selected based on sharing their Lidl recipe design on social networks. In each piece, the task of the contestants would be to prepare one dish and one cake. At the end of the piece, Veronika, Marcel and possibly the guest would knock out one of the MasterChef-style contestants. The prize in the competition could be the equipment of a new kitchen, vouchers for half a year of shopping at Lidl, a cooking course from Veronika and Marcel for 2 people, or other prizes. Such a show can be filmed in our studio, and as a concept it can also be sold to television, where Lidl would only act as the main sponsor, thereby reducing production costs.

Thanks

Produced by studio23

info@studio23.sk